Download a PDF version of this article here: Reasons to Adopt Out of Home Advertising
With the New Year comes the inevitable slew of our own personal resolutions: go to the gym more, spend more time with family and enough with the doughnuts already! But have you made a solid set of resolutions for your business endeavors this year? If you’re ready to include growing your ROI in 2017 into your list of resolutions, it’s certainly worth considering the benefits of out-of-home marketing (OOH) if you haven’t already.
As marketers, we can get tied up into the minute details of advertising — tracking and analyzing clicks, shares and likes — but our most lucrative marketing opportunities could be bigger that what lies on the small screen. Here’s why embracing OOH advertising in 2017 is worth the effort:
1. The medium shows constant growth
A sign as to which ad mediums will survive and which will fail is their ability to adapt to the changing marketing climate. In this regard, OOH continues to prove that it has what it takes to thrive in 2017 and beyond, showing steadily growth and increasing success.
In fact, according to the latest Advertising Association and Warc figures, ad spend in digital OOH has grown 30.5% in the last year alone!
2. It’s a highly adaptable medium
Much of OOH’s success is due to the fact that is leaves a great deal of room for creative expression.
Take, for example, Sparkling Ice’s award winning 2016 ad campaign.
Sparking Ice used wrapped buses, taxi tops and door wraps, wrapped trolleys and billboards to display its colorful advertisements in a way that separated each ad from its surroundings. The company also employed several interactive aspects into the campaign, using hashtags and calls-to-action on many outdoor ads to make customers a part of the conversation.
Sparkling Ice shows us how much potential OOH has for customer engagement and creative expression. Brands willing to step up to embrace that creative challenge will certainly reap the benefits.
3. It’s surprisingly un intrusive, according to a recent poll
4 out of 5 people who claimed social media and TV ads weren’t to their liking said they did, however, approve of ads on London Underground. That’s because, when done right, outdoor ads enhance customers’ daily activities rather than interrupting them. They stand out from the crowd in a bold way without risking invasiveness.
OOH continues to prove its ability to add enjoyment, creativity and entertainment to successful ad campaigns. So, when hashing out your 2017 ad strategies, it’s best not to overlook the many benefits that OOH has to offer.
5 Benefits to Transit Advertising
The Value of Meeting Your Customers Where They Are
December 14, 2016
ZoZo Outdoor Announces New Advertising Medium
Denver Marketing Agency Adds Street Banners to List of Services
November 1, 2016
ZoZo Outdoor, a local out-of-home advertising agency, now features an ad medium capable of reaching the 2,000 commuters that travel down Welton Street, between Park and 29th Avenues each day. These street banners allow businesses to capture an audience on the go, with affordable yet affective ad space that reaches a large and diverse range of viewers in North Denver.
These 5.5 feet by 1 foot banners, made from all-weather vinyl material, present high resolution messages from Denver businesses to this targeted audience. The banners allow small companies to bolster attention to their business by capitalizing on a captive market of commuters traveling by car and train down active Welton Street.
LaSheita Sayer, founder of ZoZo Group, LLC, is confident that local businesses will benefit from the flexibility and personal feel of working with ZoZo Outdoor. “We look forward to working with local small businesses that make Denver the thriving, entrepreneurial city it is,” Sayer says. With an in-house team of award-winning graphic designers and an established reputation for successful marketing, ZoZo Outdoor is prepared to assist other small businesses maximize reach to their targeted audience.
ZoZo Group, LLC has been a local provider of public relations and marketing for construction companies, law firms and local community organizations for the past 12 years. ZoZo Outdoor, the newest service addition to the company, began in January 2015, providing out-of-home marketing solutions for Denver businesses with affective and innovative ad placement.
To learn how ZoZo Outdoor can amplify your business message, call 720-949-2020.
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Hot Jazz Bands For Swinging August Nights Announced
3 consecutive Saturdays of live music from three “Hot Jazz” bands
August 1, 2016
Attendees of Swinging August Nights in Denver will be treated to 3 consecutive Saturdays of live music from three “Hot Jazz” bands – Bands that play danceable swing music. More information about the bands playing at Swinging August Nights Denver can be found below.
La Pompe Jazz – August 13, 2016:
La Pompe Jazz is a Gypsy Jazz band that combines elements of the Parisian jazz style originated by Django Reinhardt, and fuses those influences with American Standards. The band will have a special guest vocalist, “Sweet B.” With influences such as Nina Simone and Ella Fitzgerald, she will be sure to transport you back to the swing era. La Pompe Jazz has been playing in and around Denver since 2013 and continues to revive excitement surrounding this energetic music style.
Gypsy Swing Revue – August 20, 2016:
Gypsy Swing Revue is a Denver-based band that has been called “ridiculously talented” by the Denver Post and “ABSOLUTELY the best django/gypsy jazz/parisian jazz/hot club band in Colorado,” by Denver’s well renowned jazz club, Dazzle. The band’s founder, Elliot Reed has spent countless hours creating his own original arrangements of the 1930’s and 40’s music inspired by Django Reinhardt and Stephane Grappelli. The Gypsy Swing Revue consists of a traditional acoustic Gypsy Jazz ensemble: two Maccaferri guitarists, a violin, upright bass and vocals.
Joe Smith & the Spicy Pickles – August 27, 2016:
Joe Smith & the Spicy Pickles will be playing American Jazz Standards along with smart new original jazz compositions, complete with horns and vocals. Trumpeter and vocalist Joe Smith started the band in 2013. The band brings excitement to their performances by aiming their music towards swing dancers and listeners alike. Joe Smith and the Spicy Pickles have played swing dance festivals from coast-to-coast and continue to inspire dancers in the heart of swing dance communities around the nation.
About The Event Series – Swinging August Nights Denver
ZoZo Outdoor has teamed up with the Community Minded Dance (cmDance) and the Colorado Swing Dance Club to present swing dance events for the public on Saturday August 13th, August 20th and August 27th, from 5:30 p.m. to 9:00 p.m. The outdoor events, which will be held at Union Station, at 1701 Wynkoop, Denver, CO 80202, will feature live music performed by stellar local jazz bands, and is open to the public, free of charge.
For information about Swinging August Nights Denver, contact ZoZo Outdoor at 720-949-2020.
Announcement of New Swing Dance Events
ZoZo Outdoor teams up with the Community Minded Dance (cmDance) and the Colorado Swing Dance Club
July 20, 2016
Gentlemen, polish your shoes, ladies, pull out your summer dresses, and get ready to twist, twirl and dance the night away this summer, in celebration of the newly restored historic Union Station.
ZoZo Outdoor has teamed up with the Community Minded Dance (cmDance) and the Colorado Swing Dance Club to present swing dance events for the public on Saturday, August 20th and 27th 2016 from 5:30 p.m. to 9:00 p.m.
The outdoor events, which will be held at Union Station, at 1701 Wynkoop, Denver, CO 80202, will feature live music performed by stellar local jazz bands, and is open to the public, free of charge.
Non-profit organizations The Colorado Swing Dance Club and cmDance, focus on inspiring great attitudes and building courage and self-esteem through the delight of swing dance.
“It’s truly inspiring to see new couples come out for the first time; many start out a little timid and uncertain about the footwork, but by the end of the night, they are laughing and swinging like pros,” said Caryn Carrasco, founder and executive director of cmDance.
“It’s a great pleasure for everyone, whether you’re a novice or professional dancer. We offer several opportunities for people to put their attitude shoes on and come out and show off your moves,” said David Vinson, public relations coordinator for the Colorado Swing Dance Club.
Union Station, is the transportation hub downtown – offering bus, light rail and train services, as well as the opportunity to dine and shop while you wait. Come enjoy the sunsets, share stories of your travel adventures and liven up your nights with some swingin’ dance moves.
For information about Swinging August Nights, contact ZoZo Outdoor at 720-949-2020.
RTD Selects ZoZo Outdoor to Provide Marketing Services
Agency is the first to provide outdoor advertising on Access-a-Ride buses
ZoZo Outdoor has been selected by the Regional Transportation District (RTD) for a three-year, $300,000 contract to market outdoor advertising space on its fleet of Access-a-Ride buses. The Denver marketing agency is the first to provide outdoor advertising on RTD Access-a-Ride vehicles.
Access-a-Ride vehicles supplement the larger RTD fleet of public transit buses and light rail by providing individualized service to disabled riders. The contract creates an opportunity for Denver metro companies to optimize visibility of their advertisements by reaching a large and wide-ranging market.
With 324 paratransit vehicles in service around the Denver metro area, the Access-a-Ride Program is one of the largest of its kind in the nation. Collectively, the buses log about 870,000 miles per month, or 90-100 miles per day. traveling through the metro area.
The Access-a-Ride buses do not adhere to fixed routes or timetables. Paratransit riders from Adams, Arapahoe, Boulder, Broomfield, Denver, Douglas and Jefferson counties can take advantage of this service, as long as the starting point and destination are within 3/4 mile of RTD’s local fixed-route transit system.
A locally owned venue for Out of Home (OOH) advertising, ZoZo Outdoor provides creative, street level marketing throughout Denver and the surrounding areas. The agency draws on the dynamic lifestyles of Colorado’s population to reach a captive market of outdoor enthusiasts, commuters, visitors and shoppers.
For information about rates, contact ZoZo Outdoor at 720-949-2020.
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